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Monday, August 9, 2010

Youtube now support 4K video, good or bad?

Recently, Youtube has announced that they will support videos that are shot in 4K, meaning increasing the oringinal video resolution from 360p to 4K. In their announcement, they specified that the ideal screen size for a 4K video is 25 feet.
In December, 2009, Youtube announced support for 1080p, or full HD. In comparison, 4K is more than 4 times the size of 1080p. Youtube also pointed out that 4K requires a "ultra-fast high-speed boardband connections in order to run it smoothly. In order to experience the power of 4K, Youtube has given a list of videos that are made by filmmakers with access to 4K camera.
Is it applicable? This is the question being asked by so many people. 4K, indeed, will improve the online video watching experience significantly. But as they have said in their annoucnement, 4K cameras aren't cheap, it is used often by filmmakers. Sure, some people have a 4K camera. But for most of people, it is just too expensive to get a 4K camera. The camera body is goning to cost about $18,000. Who would buy a cemera that is going to cost you $18,000, except those professionals?.
More interesting is that the requirement of boardband speed. I don't think people would get an ultra-fast high-speed boardband for just watching 4K video on Youtube.
However, Youtube does give viewers options to choose what resolution they want for the video. I hardly think anyone would choose 4K. But it is there as a feature of Youtube. What kind of audience they are trying to target with a 4K video? professional filmmaker or what? Isn't it better to watch this sort of video or movie in a movie theater? Though it is free to watch on Youtube, the the time one should wait for 4K to download is just too long....Perhaps we all should get an "ULTRA-FAST HIGH-SPEED" boardband, if Youtube is going to pay all the cost :)

Sunday, August 1, 2010

Freakiest ads of 2009 Countdown

Here are 30 freak TVCs that I've watched on AdFreak at a SUNDAY afternoon, I guess this makes me a more geek to study this subject well :). Anyway, hope you guys will like it. If you have any other good ads you'd like to share with us, please leave the name in comment. I will try to add it on.


30
Advertiser: White Castle
Country: U.S.


29

Advertiser: Dentyen Ice

Country: Thailand

28

Advertiser: Lay's

Country: Canada

27

Adverstier: Diesel Helmets

Country: Spain

26

Advertiser: McDonald's

Country: Sweden

25

Advertiser: New Zealand Breast Cancer Foundation

Country: New Zealand

24

Adverstiser: Palm

Country: U.S.

23

Advertiser: Tabasco

Country: U.S.

22

Advertiser: PlaneStupid.com

Country: U.K.

21

Advertiser: Apoliva

Country: Sweden

100,000 people joined a Facebook group called "I'm scared of the girl in Apoliva commercial" after the release of this ad.

20

Advertiser: New Mexico Department of Transportation

Country: U.S.

To be coutinued..