Mr.D
A blog about e-marketing
Search This Blog
Monday, August 9, 2010
Youtube now support 4K video, good or bad?
In December, 2009, Youtube announced support for 1080p, or full HD. In comparison, 4K is more than 4 times the size of 1080p. Youtube also pointed out that 4K requires a "ultra-fast high-speed boardband connections in order to run it smoothly. In order to experience the power of 4K, Youtube has given a list of videos that are made by filmmakers with access to 4K camera.
Is it applicable? This is the question being asked by so many people. 4K, indeed, will improve the online video watching experience significantly. But as they have said in their annoucnement, 4K cameras aren't cheap, it is used often by filmmakers. Sure, some people have a 4K camera. But for most of people, it is just too expensive to get a 4K camera. The camera body is goning to cost about $18,000. Who would buy a cemera that is going to cost you $18,000, except those professionals?.
More interesting is that the requirement of boardband speed. I don't think people would get an ultra-fast high-speed boardband for just watching 4K video on Youtube.
However, Youtube does give viewers options to choose what resolution they want for the video. I hardly think anyone would choose 4K. But it is there as a feature of Youtube. What kind of audience they are trying to target with a 4K video? professional filmmaker or what? Isn't it better to watch this sort of video or movie in a movie theater? Though it is free to watch on Youtube, the the time one should wait for 4K to download is just too long....Perhaps we all should get an "ULTRA-FAST HIGH-SPEED" boardband, if Youtube is going to pay all the cost :)
Sunday, August 1, 2010
Freakiest ads of 2009 Countdown
30
Advertiser: White Castle
Country: U.S.
29
Advertiser: Dentyen Ice
Country: Thailand
28
Advertiser: Lay's
Country: Canada
27
Adverstier: Diesel Helmets
Country: Spain
26
Advertiser: McDonald's
Country: Sweden
25
Advertiser: New Zealand Breast Cancer Foundation
Country: New Zealand
24
Adverstiser: Palm
Country: U.S.
23
Advertiser: Tabasco
Country: U.S.
22
Advertiser: PlaneStupid.com
Country: U.K.
21
Advertiser: Apoliva
Country: Sweden
100,000 people joined a Facebook group called "I'm scared of the girl in Apoliva commercial" after the release of this ad.
20
Advertiser: New Mexico Department of Transportation
Country: U.S.
To be coutinued..
Saturday, July 31, 2010
Omo Detergent
Thursday, July 29, 2010
Keep all the rabbits out
I'd like to start my blog with an Australian TVC that is made for Telstra BigPond, An internet service provider in Australia, called Rabbits. In fact, I think this ad is so cleverly done that it has had a major contribution to BigPond's market share, so I've decided to put it up here so we can discuss about it.
Here is the TVC:
Isn't it amazing how the internet has permeated in our lives? After watching this ad, I cannot stop thinking how internet has enbaled marketers to do such a cool stuff. This ad is an e-marketing per se. Today, we can see ads pretty much every where we go. But seriously, I think because of the internet it has allowed people, particularly marketers, to share their thoughts and ideas to people out there is the world.
The internet surely allows marketers to do a lot new stuff that they would've not been able to do in the past. However, how effective is adverstising through the internet? I reckon it probably would not be so effective, at least to me it isn't. Most of the time I just ignore whatever ads appear on the screen. I either am not interested in those ads, or I am too scared to get some kind of virus or spam on my computer.